Leif Goranson
Director of Marketing
Germantown
Digital health and marketing expert Leif Goranson has experienced the debate between marketing traditionalists in the medical device industry, and consumer marketing futurists. Predictive customer journeys? Automated marketing? Customer relationship management? Data or technology? Online or offline service experiences? Time-tested or trendy? What is the right balance for healthcare professional customers and patients? And how do we deliver relevant service experiences to customers without getting in their way?
With over a decade of interactive, digital, speaking, and most importantly, real-life, in-the-trenches business experience, Leif has developed a unique, integrated approach to digital health and marketing projects. He has has won two Rx Club Awards of Excellence for mobile, the MM&M Silver Award for "Best App for HCP’s", and his surgery simulation projects have been published in MobiHeathNews. Before joining Osso VR, Leif served as an interactive and digital marketing strategist with Medtronic for several years where he led digital marketing projects, digital health strategy, and digital education strategy for Medtronic's CATALYST program - a comprehensive surgeon education platform. For this platform, Leif developed multi-channel, integrated education solutions for web, mobile, and email, as well as fully-interactive education solutions on consumer technology like Nintendo Wii and Xbox Kinnect.
Leif believes firmly in a “digital DNA” mandate for every function across healthcare organizations. The future of Digital Marketing and VR for Business has already arrived, and progressive digital strategy can no longer be viewed as a byline, or a bullet point on a slide. It must be elemental when selecting team members. It must be seamlessly woven throughout any integrated marketing and education approach.
