As an international, keynote speaker, Social Media Examiner Contributor and Founder of Social Media Traffic School, Sally specializes in target market research, marketing funnels, digital courses, and Facebook advertising strategies to help coaches and consultants get leads online.

With 25 years as an actuarial statistician, Sally has been turning statistics into stories for companies to adjust and tweak their marketing programs to be effective. Getting the real meaning across is her forte. People tell her all the time that they finally understand complex concepts. She’s like that great math teacher that helps her students make a breakthrough.

Sally resides in Nashville, Tennessee with her husband Robert, 3 red haired, teenage daughters, a Golden Retriever, and Persian cat as the first official pioneering family of 5 to take on downtown living in one of the fastest growing cities in the US.