Bill Gubbins Biography
Bill Gubbins has a distinguished publishing and media career, including editing numerous national consumer magazines (including Country Weekly, Moviegoer, Travel Life, Women’s Health Advisor and Creem) as well as creating, launching and managing custom print properties for clients such as Procter & Gamble, Coca‐Cola, M&M Mars, American Airlines, Xerox and the United States Department of Defense.

Since 2009, he’s operated his own firm, Gubbins Light & Power Company, LLC (GLPC), a custom publishing company dedicated to helping major international corporate clients use print to target core consumers in powerful ways. GLPC’s clients include T‐Mobile, Microsoft, Red Robin restaurants and BlackBerry, among others.

In addition to his print work, Gubbins has also been an innovator in media forms ranging from television to the Internet to Virtual Reality (VR).
While a partner at Whittle Communications, Gubbins helped create and launch Channel One, the noted national in‐school TV network and daily newscast. Channel One, in its 28th year, has won prestigious Peabody and Telly Awards, launched the careers of CNN’s Anderson Cooper and Lisa Ling, among others.

As a senior executive at iPIX (1999‐2002), Gubbins was an early VR pioneer, commissioning and executive producing the first VR film (New York 360, directed by Scott Colthorp) as well as other early VR projects with TED, the Dixie Chicks, Burning Man, Sylvester Stallone and the noted composer Philip Glass.

During his diverse career, Gubbins has worked with many major national business, media, and creative leaders, including Time Inc.’s Norman Pearlstine; legendary rock writer Lester Bangs; TED founder Richard Saul Wurman; Whittle Communications’ Chris Whittle; the late
Hamilton Jordan, President Carter’s chief of staff; American Media, Inc. Chairman David Pecker; graphic design innovator David Carson and the late composer Frank Zappa.

Gubbins is also an accomplished writer and photographer. His essays have appeared in David Carson’s best‐selling graphic design book End of Print, Émigré and Communication Arts, among others, and his photographs have appeared in Rolling Stone and the New York Times, been the subject of solo exhibits in Detroit, Nashville and soon Los Angeles and
Germany (Bad Doberan), and are part of the permanent collection of the Butler Art Institute.

His work can be seen on Instagram at @BillGubbinsPhotos_.